New Balance Brings Together Tiago Lemos and Kawhi Leonard for Latest Collection.
New Balance tapped legendary skateboarder Tiago Lemos and NBA star Kawhi Leonard to star in a new campaign celebrating its latest shoe collection.
The new effort spotlights the prominence of two sports, basketball and skateboarding, and how the brand sought inspiration from them to create a truly unique capsule: the KL4 x Tiago Lemos Collection.
“The KL4 x Tiago Lemos Collection represents the symbiotic relationship between basketball and skateboarding’s deep cultures, while celebrating the stories of two icons that share a mutual respect for the street and court,” the sports brand wrote in a statement
