Nayarit is pleased to announce its exciting partnership with the Dallas Cowboys as an official tourism…
The Dallas Cowboys have officially named the state of Nayarit as their “Official Mexican Tourism Destination,” an exciting development for both sports and tourism. The partnership was solidified this morning at The Star in Frisco, where Nayarit Governor Miguel Ángel Navarro Quintero made the announcement. This is a major turning point for sports marketing and tourism.
This collaboration represents a major achievement for Nayarit, positioning the state as a key player in the sports tourism market. With this partnership, Nayarit aims to leverage the immense visibility of the Dallas Cowboys to attract football fans and promote its diverse tourism offerings.
The initiative promises to enhance Nayarit’s profile among potential visitors, showcasing the region’s unique attractions and experiences. As part of this campaign, the state is set to unveil additional announcements in the coming months, further establishing its presence in the sports tourism sector.
Nayarit has emerged as a vibrant hub in the sports arena, drawing in both professional athletes and enthusiasts seeking unparalleled experiences. Equipped with modern facilities, including top-tier complexes and fields designed for various sports disciplines, the state is recognized as an ideal location for sports training and development. Furthermore, its active community fosters an atmosphere that supports high-level sporting events, enhancing Nayarit’s reputation on both regional and global stages.
As Nayarit embarks on this exciting partnership with the Dallas Cowboys, the future looks bright for the state’s tourism industry, promising new opportunities for growth and engagement with sports fans around the world.
“The Dallas Cowboys are a part of life for so many people across the world. This partnership will bring the state of Nayarit top of mind to so many potential visitors that we would never have been able to reach otherwise. Nayarit’s beaches, Magical Towns, food scene, and outdoor adventures are ready to take the front stage,” said Navarro Quintero. “Football fans will find that our people make incredible hosts, from our top chefs and restaurants, our premiere hotels and friendly staffs, and our thriving Indigenous people, the Wixárikas, who welcome visitors to the community for a taste of rich, century-old historical experiences. Nayarit is the perfect destination for all kinds of adventures.”
“We are thrilled to partner with Visit Nayarit to showcase this incredible destination to our loyal fan base,” said Jacob Stone, Senior Vice President, Corporate Partnerships of the Dallas Cowboys. “Nayarit offers everything from relaxation to adventure, and we know our fans will love exploring everything the region has to offer.”
As the “Official Mexican Tourism Destination of the Dallas Cowboys,” the state of Nayarit will leverage a robust, multi-platform marketing campaign designed to highlight its exceptional tourism offerings. This initiative will include activations in collaboration with the Cowboys organization, onsite event activations, prominent signage throughout the stadium, and social media promotions showcasing VIP experiences with the team. Additionally, the campaign will encompass TV and radio advertising, among other strategic elements, to ensure maximum exposure for Nayarit’s world-class attractions.