Maria Sharapova Tennis Champion and Hästens announce the ‘Sleep to Perform…
Hästens is dedicated to creating outstanding sleep experiences that improve people’s waking life and contribute to a more peaceful, joyous, and loving world. To further this aim, the top global bed brand has formed a partnership with renowned athlete and entrepreneur Maria Sharapova to launch the Sleep to Perform talent development program. This project will support five selected talents in Culinary Arts, Fashion, Sports, and Visual Arts.
Throughout her illustrious tennis career, Sharapova recognized the crucial role of optimizing every aspect of performance to achieve success on the court. In collaboration with Hästens, she aims to ensure that emerging leaders receive the best possible sleep to excel in their own fields.
Sharapova, a tennis champion with five Grand Slam titles and an Olympic medal, transitioned from on-court success to a thriving business career early on. After retiring in 2020, she now shares her expertise to inspire others toward elite performance. Through her partnership with Hästens, Sharapova aims to motivate new leaders.
Hästens and Sharapova collaborate to empower a select group of talented individuals in various fields by supporting their daily well-being and future growth through quality sleep. Maria, a devoted Hästens customer, understands the profound impact of restful sleep on realizing one’s dreams.
“My love for Hästens goes back to 2004 when I went to the store in Los Angeles with my first big paycheckfroma tournament I won. I had the most amazing experience. It was quite an investment at the time for me, but nonetheless, I still sleep on that bed to this day, so it shows how much love I have for Hästens beds and passion and history. I am fascinated by the process of how beds are made because of the exceptional quality that it represents.”
“Sleep is essential to performance regardless of industry or where people may be in their careers. My first big purchase after a tournament win was a Hästens mattress and even though it was an investment, it was one of the most important purchases of my career. As I focus my post-playing career on helping others achieve elite performance in their lives, I wanted to partner with Hästens to help broaden the way we think about performance with the understanding of how vital sleep is to everyone in every industry.”
Jan Ryde, fifth-generation owner, CEO of Hästens, and author of the international bestseller When Business Is Love, said there is a great alignment between Sharapova and Hästens: “At Hästens, we are on a mission to make the world a better place and make people’s lives better by providing the best beds and adjacent products for sleep. Collaborating with Maria Sharapova on the Sleep to Perform program is an amazing opportunity for everyone involved. Her unwavering dedication to excellence and performance perfectly aligns with our values and vision. We are excited to support these talented individuals and showcase the profound impact of quality sleep on achieving one’s full potential.”
The Sleep to Perform program, starting this Autumn, aims to enhance selected talents’ performance with quality sleep support from Hästens. Witness how improved sleep boosts performance and creativity.
