Lionel Messi follows in footsteps of Tom Brady, LeBron James and Serena Williams with new career venture

Lionel Messi follows in footsteps of Tom Brady, LeBron James and Serena Williams with new career venture

Lionel Messi is set to embark on a new career venture after launching his own production company.

The Argentine superstar has partnered with Smuggler Entertainment to launch a company named 525 Rosario

Lionel Messi is preparing for an exciting new venture in entertainment

Lionel Messi is preparing for an exciting new venture in entertainmentCredit: Getty

The company is poignantly named after Messi’s hometown in Argentina while 525 is the street number of Messi’s family home.

The production company will be dedicated to creating family programming and premium television content.

Smuggler Entertainment are already responsible for the Apple TV+ docuseries “Messi’s World Cup: The Rise of a Legend” and “Messi Meets America.“