Chloe Kelly had no idea how ‘big’ her Euros sports bra moment would go

Chloe Kelly had no idea how ‘big’ her Euros sports bra moment would go

Chloe Kelly had no idea how ‘big’ her sports bra moment would go after she took off her top to celebrate scoring the Lionesses’ winning goal against Germany in the Women’s Euro 2022 credit:Bang Showbiz

Chloe Kelly had no idea how ‘big’ her sports bra moment would go after she took off her top to celebrate scoring the Lionesses’ winning goal against Germany in the Women’s Euro 2022 credit:Bang Showbiz More

Lioness Chloe Kelly didn’t anticipate her “big” sports bra moment at the Women’s Euro 2022 final.

The 24-year-old England player took off her top to celebrate scoring the Lionesses’ winning goal against Germany in the UEFA Women’s Euro final at Wembley Stadium last month.

And she has since done fashion shoots and been dressed in Stella McCartney and Nike – with sales of sports bras going through the roof.

She told Grazia: “I don’t think it’s sunk in yet. I’m on top of the world, but honestly, I’m still processing how much has changed for us and for women’s football.

It’s so great to see how we’ve inspired the nation.”

Of the “wild” bra moment, she said: “It was just a celebration that I did in the moment.

“I didn’t even think about it, and I didn’t think how big it would go, and how big it’s gone. It was just a moment and I wanted to celebrate as wild as possible.”

Chloe tore off her number 18 shirt to reveal her Nike sports bra underneath as she spun her England shirt overhead, in an apparent nod to USA player Brandi Chastain who whipped off her shirt after scoring the winning penalty in the 1999 Women’s World Cup final against China.

Since the final whistle, searches for ‘football sports bra’ have skyrocketed to over 1,590%.

It has also emerged experts helped the Lionesses roar to Euro 2022 victory by giving them personalised bra “prescriptions”.

The detailed instructions were drawn up after one-on-one assessment sessions with Chloe and her teammates to give them the most comforting fits for match play and ensure they all got maximum support for their chest sizes.