Another brand name hotel is entering Myrtle Beach’s hospitality market and could open by 2025 with sterling ocean views for patrons and a sky bridge giving them direct access to the shore.

But exactly what brand remains a mystery.

City leaders aren’t identifying which company is behind the project slated for 5.5 acres between 17th and 18th Avenues North, and it’s name is also absent from publicly available planning documents.

What’s known is the venture includes a 210-foot tall tower with 520 rooms and a 50-foot tall “amenity center.”

The city’s boardwalk, which currently runs from 14th Ave. N to 2 Ave. N, would also be extended two blocks by the builders to align it with the property line.

Tourism-based development inside the state’s fastest-growing region is continuing at a rapid clip. Legendary performer Jimmy Buffett’s hospitality group in February announced expansions to its Grand Strand presence, with plans to build a 150-room hotel along a busy stretch of North Myrtle Beach. Attempts to reach Compass’s corporate offices by email and phone call on Sept. 28 to confirm whether the 17th Avenue project is affiliated with the Margaritaville brand were unsuccessful. Meanwhile, more than a dozen acres of undeveloped land is being built into a Holiday Inn Club Vacations resort on the south end of Myrtle Beach, across from the company’s South Beach resort. Once complete, the new property will boast 152 villa-style rooms ranging in size from 746 square feet to 1,900 square feet. On site amenities are expected to include a marketplace with indoor and outdoor dining, covered parking, private cabanas and a multi-level pool. County records show the property was conveyed to Myrtle Holiday 1 LLC in February for $14.4 million, which will develop the site.