Chloe Kelly: Changing the Game and Shaping Women’s Football…
When Chloe Kelly sprinted across Wembley’s hallowed turf in July 2022, ripping off her England shirt and holding it aloft after scoring the winning goal in the UEFA Women’s Euro 2022 final against Germany, it became an iconic moment in football history. The image of the 24-year-old Manchester City forward, wearing only a Nike sports bra and boots, encapsulated the triumph and raw emotion of England’s first major women’s football trophy. But it was more than just a personal achievement—it marked a seismic shift in perceptions of women’s sport, a moment that Kelly herself hadn’t fully realized the impact of until later.
Reflecting on that moment, Kelly says, “We changed mindsets for so many people that maybe thought of the women’s game as, ‘Oh, it’s just women playing football,’ whereas no, it’s just ‘football.’” Her words resonate beyond the pitch; they highlight a movement that’s seen the women’s game, once sidelined and underestimated, claim a rightful place in the global football landscape. Kelly’s actions spoke volumes, redefining not only her career but also women’s football as a whole.
Off the pitch, Chloe Kelly is fast becoming one of the most recognisable faces in British sport. Her influence extends far beyond football, with her presence felt in various high-profile campaigns. From presenting at the BRIT Awards to starring in a Calvin Klein underwear campaign, Kelly’s visibility has transcended sports. She’s also worked with Nike on innovations in women’s sportswear, solidifying her position as a trailblazer not just on the field but also in the world of fashion and brand collaborations.
Despite her growing media presence, Kelly has always let her performances do the talking. While many footballers thrive in interviews and media interactions, Chloe’s humility shines through as she keeps her focus squarely on the game. During a recent interview, Chloe was asked about her iconic headband, something she wears religiously on matchdays. “I make my headband before every game,” she explains simply, before revealing that the colour of the tape she wraps around her head depends on her mood. It’s a personal ritual that speaks to her grounded nature—a reminder that, even at the highest levels, the basics still matter.
Her contributions to the women’s game go far beyond her exceptional skills on the pitch. As England prepares for the 2023 FIFA Women’s World Cup in Australia and New Zealand, Chloe’s eyes are firmly set on achieving even greater success. Her performance at the Women’s Finalissima in April, where she confidently scored a crucial penalty, showed that she is not just a rising star, but a player who can be counted on in high-pressure situations. Kelly’s “cold as ice” penalty strike was a testament to her ability to deliver when it matters most, cementing her status as a leader in the squad.
Off the pitch, Kelly is using her platform to advocate for diversity within the England women’s squad, calling for a broader representation of players from different backgrounds. As women’s football continues to grow, Chloe remains committed to pushing for progress, both in terms of talent inclusion and overall visibility of the sport.
Chloe Kelly’s journey from a young girl dreaming of playing for England to a national hero and global ambassador for women’s football is a remarkable one. Yet, she remains focused on what matters most: the game itself. As the Lionesses set their sights on further glory in the World Cup, there’s no doubt that Chloe Kelly will continue to be at the forefront of this exciting new chapter in women’s football.